Surviving and thriving in the graphic design illustration and advertising world 1975-2017 Memoirs and a guide for those who are in the business about to enter the business and those even thinking about entering the business. This book also contains practical tips and advice from a professional creative director art director designer illustrator and business owner for over forty years. CONTENTS -Introduction -Technology-Advertising-The one-two-three Method-Typography-Outdoor advertising-Direct response advertising-Directory Advertising-Graphic design -Collateral-Package Design-Illustration-Web design -Career choices-Employee or self-employed-Business topics -Appendix and notes