e.l.f. Power Grip Primer is the number one primer in America, designed to keep your makeup looking flawless all day long. This top-rated product from e.l.f. Cosmetics ensures that your makeup stays put while providing your skin with a smooth and healthy appearance. Enriched with hyaluronic acid, it moisturizes and preps your skin, enhancing its look and feel. The gel-based formula applies clear, making it perfect for all skin types and tones.

With e.l.f. Power Grip Primer, makeup wearers can expect a natural finish that lasts throughout the day. Its unique grip technology holds makeup in place, so there's no need to worry about touch-ups. Plus, this primer is non-comedogenic, meaning it won't clog pores, making it suitable for everyone. e.l.f. prides itself on creating products free from harmful ingredients like parabens and phthalates, and all their products are vegan and cruelty-free, carrying the Leaping Bunny certification. Choose e.l.f. Power Grip Primer for a reliable makeup base and a kind approach to beauty, all made in a Fair-Trade Certified factory.