FAQ: How do I know if the product I buy on Walmart is authentic? Only purchase CeraVe branded items that are designated as Sold and shipped by Walmart.com.” Products sold by distributors or third parties are not guaranteed to be authentic. This designation is listed on the item’s product page under the “Add to cart” button. Developed with dermatologists CeraVe AM Facial Moisturizing Lotion with Sunscreen moisturizes throughout the day and helps restore the protective skin barrier. Formulated with broad spectrum SPF 30 sunscreen for daily UV protection.