Legendary chairman of the five-time Super Bowl champion Pittsburgh Steelers Dan Rooney tells his life story for the first time. From growing up on Pittsburgh s notorious North Side to vying with Johnny Unitas for top high school quarterback honors in Western Pennsylvania from learning how to run a major sports franchise from his father Art Rooney ( the Chief ) to helping shape the modern NFL Rooney serves up a fascinating account of personal and professional achievement. He also discusses his relationships with players coaches NFL commissioners his beloved family and the devoted fans known as Steelers Nation. Whether advocating hiring more minority head coaches through creation of the Rooney Rule or helping pave the way for the merger of the AFL and NFL Rooney reveals the dynamics that have made him such a respected force in pro football.