Remastered. Bleach is the debut studio album by American rock band Nirvana released on June 15 1989 by Sub Pop. Sub Pop released on November 3 2009 a deluxe reissue of Bleach. Nirvana popularized punk post-punk and indie rock unintentionally bringing it into the American mainstream like no other band to date. While Nirvana s ideology was indie rock and their melodies were pop the sonic rush of their records and live shows merged the post-industrial white noise with heavy metal grind. And that s what made the group an unprecedented multi-platinum sensation.