How Does It Work? It’s all down to the organic ingredients. Root to Tip is enriched with shikakai and reetha traditional Ayurvedic ingredients that have been used in haircare for centuries. We’ve thrown some nourishing sage in there as well. All this gives you a shampoo that is 100% effective against dandruff thanks to its antifungal and antibacterial properties. Here’s a bit more about those ingredients: Shikakai literally means “fruit for hair” and is used in Ayurvedic medicine. An herb it is traditionally recommended to treat hair loss and dandruff. Reetha also known as arishtak in Ayurveda is used in hair products to promote regrowth and nourish the scalp. Sage is packed with antioxidants. It is also rich in vitamins and minerals. Trust us we’ve put a lot of research into Root to Tip. It was the consistency that took the time. We worked hard to ensure that it penetrates right through to your scalp and sweeps off the flakes and build-up from within – whilst still retaining the moisture. There are no nasties in this bar. It’s color-safe and completely free from parabens sulfates alcohol and phthalates. Hair heaven is just a Root to Tip Shampoo Bar away!