American Greetings is a global leader in the large and enduring Celebrations marketplace. We help people celebrate holidays each other and all of life s special moments in-person and online guided by our mission to make the world a more thoughtful and caring place every single day. Our leading brands include American Greetings Papyrus Recycled Paper Greetings Paper Rebel Carlton Cards Today and Always™ Design Ware party goods Plus Mark gift wrap and boxed cards.