Baby bath time is an important part of your baby’s skincare routine and it’s recommended that bath time start after your baby naturally sheds his or her nutrient-rich vernix or 24 hours after birth1. Start with sponge baths until the ambilocal chord falls off then look to add a fragrance-free baby wash & shampoo to the mix that has enriching ingredients like ceramides that don’t disrupt the skin barrier. Pediatric dermatologists agree that a baby wash and shampoo that is soap-free pH balanced and equipped with ceramides is beneficial in cleansing your baby’s skin without disrupting the skin barrier2. CeraVe Baby Wash & Shampoo is developed with pediatric dermatologists to gently cleanse your baby’s skin with a tear-free gentle lather to make bath time easy and fun. Our gentle formula is designed to not disrupt baby’s thinner delicate skin barrier by combining a fragrance-free soap-free tear-free baby wash & shampoo with three essential ceramides that baby’s skin needs leaving baby’s skin feeling soft and soothed. Enhanced with hyaluronic acid Vitamin E and three essential ceramides CeraVe Baby Body Wash & Baby Shampoo gently cleanses for clean nourished looking skin. Accepted by the National Eczema Association this product is suitable for sensitive baby skin and hair; eczema prone skin for babies toddlers and children’s face and body skin care. 1 WHO recommendations on Postnatal care of the mother and newborn 2 Schachner Lawrence A et al. “A Consensus About the Importance of Ceramide Containing Skincare for Normal and Sensitive Skin Conditions in Neonates and Infants.” Journal of drugs in dermatology : JDD vol. 19 8 (2020): 769-776. doi:10.36849/JDD.2020.5252