FAQ: How do I know if the product I buy on Walmart is AUTHENTIC? Products sold by distributors or third parties are NOT guaranteed to be authentic. ONLY purchase CeraVe branded items that are designated as Sold and shipped by Walmart.com . This designation is listed on the item s product page UNDER the Add to cart button. CeraVe Baby Wash & Shampoo is developed with pediatric dermatologists to gently cleanse your baby’s skin with a tear-free gentle lather to make bath time easy and fun. Our gentle formula is designed to not disrupt baby’s thinner delicate skin barrier by combining a fragrance-free soap-free tear-free baby wash & shampoo with three essential ceramides that baby’s skin needs leaving baby’s skin feeling soft and soothed. Enhanced with hyaluronic acid Vitamin E and three essential ceramides CeraVe Baby Wash & Shampoo gently cleanses for clean nourished looking skin. DEVELOPED WITH PEDIATRIC DERMATOLOGISTS NO NASTIES & TEAR-FREE This gentle tear-free non-irritating bathtime product is a 2-in-1 baby shampoo and body wash that is free of fragrance parabens dyes phthalates and sulfates DAILY BABY SKIN CARE Mild body wash and shampoo for babies forms a mild foam as you lather into skin and rinses clean with no residue leaving skin feeling hydrated and fresh not stripped of moisture HYDRATING BABY BODY WASH & SHAMPOO Formulated with 3 Essential Ceramides to reinforce baby s skin barrier Hyaluronic Acid to help retain skin s moisture and Vitamin E to provide soothing. Cleanse skin without disrupting baby’s skin barrier NATIONAL ECZEMA ASSOCIATION SEAL OF ACCEPTANCE Accepted by the National Eczema Association which only accepts products that have satisfied criteria for use for those with eczema or sensitive skin condition. 3 ESSENTIAL CERAMIDES Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. Lipids like ceramides fill in the gaps between skin cells so baby s skin can seal in moisture and keep impurities out.