Shapes and defines the beard. Shape your beard, shape your life. Use the beard balm to tow the mane mane. This step gives the beard the strength to be at the center of the centerpiece. To make the most of your beard and your life follow this daily ritual of 5 steps: Step 1: Old Spice Beard Shampoo, Step 2: Old Spice Beard Conditioner Step 3: Old Spice Beard Balm, Step 4: Old Spice Beard Oil, Step 5: Admire yourself. How to do this? Step 1: After washing or rinsing the beard, step into the sink and apply the beard balm. Step 2: Take a coin-sized amount (for a medium beard) Old Spice beard balm. Step 3: Rub into the palms and massage into the beard to tie and control it. Step 4: Envious looks expect from those who were not equipped with such a beard by nature. Have fun!