9 gorgeous shades in matte shimmer and sparkle finishes for endless options. Apply with applicator brush or fingers and blend to desired finish. Discontinue use if any skin irritation occurs. PRIDEFUL is a new brand born from the desire to effect change and inspire inclusion. Our products are gender non-specific as PRIDEFUL’s mission is to cater to the individual with both pride and purpose. PRIDEFUL’s objective extends beyond placing the Pride Flag on our products solely for the month of June. It is to create visibility and to promote acceptance - one individual at a time. We seek to promote our brand with those we serve; that the true influencers are those standing by our side. Here at PRIDEFUL we are true to our word about effecting change and it is our core belief that a pivotal way for us to do this is to make monetary donations to local and national grassroots LGBTQIA+ non-profits in the communities serviced by our LGBTQIA Heroes. This keeps our connections to our international LBGTQIA+ community and allows us to see positive change in real time while bringing a grassroots inspired mandate to our marketing where we can service individual markets and communities nationwide. For the launch of PRIDEFUL we are proud to partner with The Matthew Shepard Foundation. Matthew was a young gay man who was murdered in 1998 and the foundation in his name works tirelessly to ERASE HATE. Jointly we are looking to ERASE HATE and PAINT LOVE WITH PRIDEFUL. We here at PRIDEFUL feel that the only way to effect real change is by visibility and acceptance. We are committed to the long-term work ahead of us as a brand. The Matthew Shepard Foundation’s work is key to educating informing and creating acceptance with understanding. This work is paramount to us here at PRIDEFUL. At PRIDEFUL we believe that there is a great need for a personal care products that cater to a diverse spectrum of users based on individual need not gender stereotypes..