This highly pigmented violet formula deeply moisturizes while cancelling out unwanted warm brassy tones for a cooler shade of blonde. Free of sulfates parabens phthalates silicone gluten and drying alcohol. Vegan cruelty free and color-safe. HASK stands for Hair And Skin Kindness. All formulas are thoughtfully blended with clean ingredients and infused with natural extracts that repair and nourish your hair and skin.