The secret is inside internal construction expertly engineered to significantly reduce dryer weight. Add to that the ultralight MaxLifePRO brushless motor to experience the lightest weight high-performance professional dryer ever made. DISCLAIMER Attention VeRO members: We are not affiliated with or endorsed by the companies mentioned in this listing. All trademarks and copyrights are acknowledged they are only used for the informative description of the items offered for sale. All items are authentic as evidenced by photos legally purchased and owned and therefore covered by the First Sale Doctrine. Unlawful removal of VeRO from this list will constitute perjury and will lead to legal action.