Product Description In Philadelphia since 1904. Hearth-baked bread & rolls. Since 1904, Amoroso's Hearth-Baked Breads and Rolls have been a Philadelphia favorite. We combine the finest ingredients and bake them to a warm golden color. Our Hearth-Baked Bread and Rolls are baked and delivered fresh daily to your favorite store. Amoroso's is pleased to offer you the same delicious Hearth-Baked taste and texture that have made Philly sandwiches - world famous - for over 100 years. Enjoy some today.