Apple Cider Vinegar Shampoo is a gentle foaming cleansing the revitalizing the hair and scalp. Vegan-friendly product. The lightweight creamy shampoo moisturizes where the hair needs moisture and hydrates dryness as it seals moisture. Apply shampoo to wet hair lathering scalp and roots with fingertips for about 3 minutes massaging throughout. Rinse shampoo and repeat if needed. For best results use 1-2 times for a great clean. The smell is refreshing and pleasant. It contains no parabens or dyes. Dry hair is restored and replenished with moisture. Adds shine to dull hair and promotes healthy hair and is safe on color treated hair.