Loreal Inoa Ammonia Free ODS2 Hair Color 60g/2oz (5 17) aka 5.17/5BGr permanent color with ODS2 technology with uncompromised comfort. Lightens up to 3 levels in 35 minutes. Covers up to 100% of white hair. Loreal Inoa hair color contains no ammonia and enriched with oils and delivers outstanding color to the heart of the hair. INOA leaves hair feeling conditioned with sublime colour radiance until your next colour appointment. Experience our ultimate in luxury colour with improved comfort during the development time and no odour. These color tubes are imported from Europe and display in European System of shade numbers. They contain the same color as US counterpart. The European shade number is listed first as it appears on the package; matching US shade is listed after aka which is an abbreviation for Also Known As. New Trend Beauty supplies salons across the country and no difference in color consistency or feeling on scalp has been noticed by professionals or customers.