Fresh Monster Watermelon 2-in-1 Kids Shampoo & Conditioner was born out of the belief that there shouldn t be so many tradeoffs when it comes to keeping kids clean. Natural products should work just as well as regular products. Safe products should be affordable. Kids products should be made just for kids not borrowed from babies or adults. That s why we created Fresh Monster. Affordable natural haircare designed and formulated just for KIDS.