Refresh your current look or try a new one with this Redken Shades EQ Hair Color Gloss. It is a unique demi-permanent product that fades over the course of a few weeks so you aren t permanently committed. Specially formulated to leave locks feeling soft and smooth this Redken hair color treatment also provides healthy shiny results with deep conditioning. The unique hue is called 07V Crush Amethyst and complements a wide range of styles and skin tones.