Reveal younger-looking hair color in only 5 or 10 minutes. Customize how much gray you want to blend. Leaves hair with natural-looking results that fade gradually. Camo contains permanent dye technology with demi-permanent results and no ammonia so your grey gets covered and your hair stays healthy. The demi-permanent formula delivers low-maintenance results with no visible lift. The color blends naturally with your existing color for a more natural youthful appearance with no gold or red tones.