The As Seen on TV Ear Swab is a quick, safe and easy way to prevent the build up of earwax. It features a soft, spiraled and grooved head that collects earwax by simply gently twisting it inside of your outer ear. With its unique, innovative shape, the earwax removal swab is more effective than standard cotton swabs. It includes 16 disposable soft tip replacement heads, as well as a handy carrying/storage case.