FAQ: How do I know if the product I buy on Walmart is authentic? Only purchase CeraVe branded items that are designated as Sold and shipped by Walmart.com.” Products sold by distributors or third parties are not guaranteed to be authentic. This designation is listed on the item’s product page under the “Add to cart” button. Cerave Hydrating Cleansing Bar for Normal to Dry Skin gently removes dirt oil and makeup without disrupting the skin s natural protective barrier. Ceramides help to restore the skin barrier. It is Uniquely formulated to thoroughly cleanse without stripping skin of its natural moisture. Helps lock in moisture for 3x longer. The formula contains 5% CeraVe Moisturizing Cream to hydrate and nourishes the skin.