Power Grip Primer is #1 Primer in America.* Now you can get Your makeup? It’s not going anywhere. This primer duo grabs hold of your makeup all day long while giving skin a smooth complexion. The formula for e.l.f. Power Grip Primer is enriched with beneficial ingredient Hyaluronic Acid to moisturize prep and smoothes to perfection improving the look and feel of your skin. The future of your skin is looking bright with e.l.f. Cosmetics’ Power Grip Primer + Niacinamide giving you a glowing even complexion while gripping your makeup. The gel-based primer goes on clear making it the ideal makeup application base for all skin types and skin tones. Why you ll love it: Gel primer formula grips makeup for long-lasting all-day wear. Gives skin a natural finish Enriched with hydrating ingredient Hyaluronic Acid Non-comedogenic (does not clog pores!) Key Ingredients: Hyaluronic Acid - Helps skin retain moisture for a plump complexion Niacinamide (4%): Evens out skin tone and brightens the look of dullness Great for: All skin types All e.l.f. products are free from phthalates parabens nonylphenol ethoxylates triclosan triclocarban and hydroquinone. Proud to be 100% vegan cruelty-free and Leaping Bunny Certified. Because kindness is chic. This product is made in a Fair-Trade Certified factory.