Gerber is the #1 Pediatrician recommended brand for Infant Cereals.* Made with wholesome ingredients and strict quality standards just for babies Gerber Baby Rice Cereal is an ideal choice for your little one. With its quick and easy preparation this Gerber cereal offers a convenient and nutritious solution for busy parents. Gerber understands the importance of providing nutritious foods as your baby grows and develops that’s why our baby cereal has no artificial colors or flavors -- and with 10 essential nutrients this rice cereal is a food you and your little one can feel good about. Gerber’s dedication to quality has been and always will be our highest priority. We re committed to being your partner in parenthood with quality ingredients nutritious food & expert guidance. *Among pediatricians who recommend infant cereals.