Kevin Murphy Plumping Rinse Densifying Conditioner is Formulated with Biotin Vitamin B to reduce hair loss & promote hair growth-Blended with Oleanolic Acid from Lovely Hemsleya root to fight follicle aging-Reverses & prevents damage caused by DHT-Loaded with Rice Protein & Rice Amino Acids that replicate keratin structure of human hair-Conditions & strengthens hair while providing abrasion resistance-Infused with Shea Butter to hydrate hair from root to tip. Hair appears fuller thicker & stronger-Sulphate-free and paraben-free.