In this thoroughly revised updated edition of his classic \ Language in Thought and Action \ S.I. Hayakawa discusses the role of language in human life the many functions of language and how language - sometimes without our knowing - shapes our thinking. The author writes provocatively about the relationship between language and racial and religious prejudice; about the nature and dangers of advertising from a linguistic point of view; and in a completely new chapter called \ The Empty Eye \ about the content form and hidden message of television from situation comedies to news coverage to political advertising.