Build them up and knock them down--14 soft blocks combine in endless creative combinations . . . and topple with a gentle bounce that makes them safest for little ones. Match & Build Blocks can build much more than towers too: This colorful soft-block set helps develop motor skills logical connections creativity and more so it grows along with a child helping build key developmental skills along the way. Kid-friendly artwork on the coordinating cubes encourages matching activities (numerals with quantities animal heads and tails and everyday shapes) puzzling (complete the picture of a Ferris wheel!) and even sequential thinking and storytelling with before-and-after flaps on three of the blocks. With unlimited open-ended opportunities for learning and play kids can also create their own sorting games and creative combinations--and of course the 14 soft blocks make a terrific tower castle boat or rocket ship! Melissa & Doug K s Kids toys nurture early childhood development in three key skill areas: physical cognitive and social. With interactive designs and multisensory features K s Kids promotes constructive play and effortless learning keeping interest high and new skills flourishing throughout the baby and toddler years!