Lip color goes low maintenance with Milani s Color Fetish Hydrating Lip Stain. Made with hydration-rich Hyaluronic Acid and plant-derived Squalane this cushiony high-comfort formula applies with a glossy shine that transforms into a semi-matte tint as it dries down. The never sticky non-drying formula delivers up to 8HRS of stain power hydration & comfortable wear.* Say hello to your lazy girl lip era! *Results observed in a consumer panel survey