Whey Protein Concentrate is a high-quality protein that is both bioavailable and easily digested. Whey protein has naturally occurring branched-chain amino acids (BCAAs). Whey Protein Concentrate is ideal for active individuals. Contains no artificial sweeteners! Add 1 level scoop daily to 8 oz. of cold water, milk, your favorite juice, or smoothie. Stir or blend. As a family-owned company since 1968 — NOW produces high-quality natural products at prices everyone loves. We are a respected leader in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.