NOW Sports products are comprehensively tested so you can trust that our products are pure and effective for every level of athletics. WHEY CONCENTRATE PROTEIN POWDER WITH BCAAs: Whey Protein Concentrate is a high-quality protein that is both bioavailable and easily digested. UNFLAVORED: It's unflavored, and it mixes easily into smoothies or baked goods. GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation). Packaged in the USA by a family owned and operated company since 1968.