Atkins limits carbohydrates (sugar), so the body burns fat, including body fat, for fuel. This approach leaves the body steadily fueled, and weight is lost, even when more calories are being consumed. Steady fueling also means more constant energy levels all day long, and less hunger and cravings! You can actually lose weight while feeling full! The science behind the Atkins principles has been proven by over 80 clinical studies!If counting calories hasn't worked for you in the past – try Atkins – it may be the perfect approach for you!