What it is: The L Oreal Technique Excellence HiColor Blondes collection is a revolutionary hair color product for dark hair. If you have ever dreamt of luxurious blonde hair and just couldn t ever achieve it now is your chance. The L Oreal Technique Excellence HiColor Blondes is a permanent hair dye that will turn your dark locks into glamorous blonde shades. Get intense blonde hair even on your dark hair without that dreaded brassiness. What it does: The L Oreal Technique Excellence HiColor Blondes collection unleashes highly-visible blonde highlights on your dark hair. Works in 30 short minutes this breakthrough technology lifts hair 3 - 4 levels without the brassiness and provides a True-to-shade hair color that resists fading. And the best part you don t have to pre-lighten. What an incredible product! What else you need to know: For dark hair only. Available shades in the L Oreal Technique Excellence HiColor Blondes collection are H4 - Shimmering Gold H13 - Natural Blonde H14 - Vanilla Champagne H15 Ginder Golden H16 - Honey Blonde and H17 - Sandstone Blonde.