Moisturize into a firming glow. Jergens natural glow Firming Daily Moisturizer gradually creates fabulous natural-looking color with a subtle skin darkening complex and is clinically proven to reduce the appearance of cellulite. The collagen and elastin formula firms skin so in as little as seven days of daily use you ll experience tighter firmer skin with less noticeable cellulite and improved elasticity. You will reach your optimum intensity of color after about one week of daily use. Continue to use it daily to maintain your healthy glow.