Gets rid of some gray not all. Innovative formula: reduces gray without getting rid of it completely. The first men s no-mix no-mess system. Easy as combing your hair. 5 minutes zero mess. Works gradually: With each application Touch of Gray reduces the amount of gray. The change is subtle. And even with repeated applications it won t get rid of all the gray. Gentle and long lasting. No ammonia no peroxide. Yet the natural look lasts up to 6 long weeks.