Tide Simply Clean and Sensitive High Efficiency Liquid Laundry Detergent contains no dyes and is gentle on skin with only a light Cool Cotton scent and has everything you d expect from a Tide detergent tough on dirt and odors and 2x the power of the leading Baking Soda laundry detergent. The days of compromising for a liquid laundry detergent that is safe for sensitive skin low price and a great clean are over. Tide Simply Clean & Sensitive laundry detergent is compatible with both HE and standard washing machines and is designed to be gentle on skin. Stain removal of 1 dose vs. 2 doses of leading detergent with baking soda in a standard top loading machine.