A revealing look into college basketballThe frenzy known as March Madness was virtually nonexistent 30 years ago as college basketball was not nationally televised. Then UCLA won its first two titles in 1964 and 1965 and went on to win 10 titles in 12 years under John Wooden creating a standard of excellence that many schools have tried to match with intense recruiting and backdoor deals.They Shoot Coaches Don t They? traces the rise of college basketball and focuses on UCLA history including the 1995 championship season. Heisler talks to UCLA and other college players from the 1960s to the 1990s and includes an in-depth interview with Wooden himself. It s a hard-hitting look at how college basketball became big business and will be one of the most talked-about sports books of 1996.