Co-created with expectant mums and midwives to improve sleep comfort during pregnancy. As part of our design process, Babymoov conducted a study with a group of expectant mothers, and a team of midwives. During the study, 3 prototypes were created. The purpose of this exercise was to better understand the day to day lives of our target audience, and to learn about any obstacles moms to be my face as their pregnancy progresses. Babymoov set out to create a unique first of its kind product, trying to solve the many identified problems our audience encountered such as anxiety, back pain and sleep discomfort. Super soft memory foam on either side of Dream Belt fills the gap between hip and mattress, enabling comfortable side-sleeping (recommended to be the safest sleep position during pregnancy by experts at www.tommys.org)