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Whether you are selling a house closing a business deal settling a divorce arbitrating a labor dispute or trying to hammer out an international treaty Howard Raiffa s new book will measurably improve your negotiating skills. Although it is a sophisticated self-help book--directed to the lawyer labor arbitrator business executive college dean diplomat--it is not cynical or Machiavellian: Raiffa emphasizes problems and situations where with the kinds of skills he aims to develop disputants can achieve results that are beneficial to all parties concerned. Indeed he argues that the popular zero-sum way of thinking according to which one side must lose if the other wins often makes both sides worse off than they would be when bargaining for joint mutual gains. Using a vast array of specific cases and clear helpful diagrams Raiffa not only elucidates the step-by-step processes of negotiation but also translates this deeper understanding into practical guidelines for negotiators and intervenors. He examines the mechanics of negotiation in imaginative fashion drawing on his extensive background in game theory and decision analysis on his quarter-century of teaching nonspecialists in schools of business and public policy on his personal experiences as director of an international institute dealing with East/West problems and on the results of simulated negotiation exercises with hundreds of participants. There are popular books on the art of winning and scholarly books on the science of negotiation but this is the first book to bridge the two currents. Shrewd accessible and engagingly written it shows how a little analysis sprinkled with a touch of art can work to the advantage of any negotiator.
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