The Colgate 360⁰ Enamel Health Sensitive manual extra soft toothbrush has 48% softer bristles (vs. an ordinary soft manual toothbrush) to help protect enamel surfaces and gums. This extra soft toothbrush features a raised cleaning tip that helps get into hard-to-reach areas polishing whitening cups that gently remove stains for a bright smile and the unique cheek & tongue cleaner that helps remove odor-causing bacteria. At Colgate we make products that promote healthy smiles. Not only because having a healthy smile is important to your overall health but because when you have a healthy smile you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a healthier planet and working every day to create healthy smiles for all. We’ve pioneered bold initiatives around the world that give people access to oral healthcare information and resources so they can put their best smiles forward.