Fluoride Free 40% Xylitol Since 1949 Suitable from 6 Months Cruelty Free - Not Tested on Animals With Xylitol Raspberry Flavor with Calendula Natural Ingredients Safe if Swallowed SLS Free No Sugar No Artificial Color No Parabens Trusted by Parents Since 1949 PETA Cruelty-Free and Vegan Our Jack n Jill Toothpaste in Raspberry flavour makes tooth brushing fun for kids with a delicious Certified Organic Raspberry flavoring. Natural ingredients including 40% Xylitol and Calendula help to soothe gums and fight tooth decay.