Bio-Groom Natural Oatmeal Anti-Itch Shampoo is made with Colloidal Oatmeal USP...a long recognized natural anti-itch ingredient. This shampoo works as a natural cleanser and cleans the skin without harsh irritating chemicals. Leaves coat clean smooth and manageable. Contains unique conditioners to moisturize and soothe the skin on dogs and cats. Contains: 2% Colloidal Oatmeal USP. Cleaners derived from regrowable and biodegradable sources of Palm Kernel Corn and Coconut Oils. Natural Rainfall Fragrance. Directions: SHAKE WELL BEFORE EACH USE. Wet the coat with warm water. Apply shampoo and work well through the coat. Work in additional water to obtain maximum benefits. Massage well into the hair and allow lather to stand for 5 minutes. Rinse. Repeat application and rinse thoroughly. For added anti-itch benefits use in combination with Bio-Groom s natural Oatmeal Creme Rinse after shampooing.