Compare to Nicorette Gum active ingredient. Double your chance to successfully quit smoking with Equate Coated Nicotine Polacrilex Gum, 4 mg, Fruit Flavor (when used as directed with a support program. Many people require several quit attempts to stop smoking). This is a stop smoking aid for those who smoke their first cigarette within 30 minutes of waking up. This product is part of a Nicotine Replacement Therapy, which is designed to wean your body off cigarettes. It helps to regulate, control and gradually reduce your body's nicotine cravings to help you on your journey to quit smoking. Smoking has two addictive components, a physical and a mental need for the nicotine in tobacco. This gum addresses the physical need to smoke by reducing withdrawal symptoms, including nicotine cravings. Each piece of this fruit flavored nicotine gum is coated for bursting flavor. The gum is sugar and gluten free. American Cancer Society (ACS) supports nicotine replacement therapy to help people on their journey towards a smoke-free lifestyle.