Use Pureology Hydrate Shampoo to restore moisture to your dry and damaged locks while gently removing dirt and impurities. Made with a blend of nourishing proteins this hair shampoo repairs damage and strengthens your hair. Advanced Hydrating Micro-Emulsion Technology hydrates deeply and improve s hair s health while AntiFade Complex keeps color-treated locks bright and vibrant. The fragrance includes notes of bergamot ylang ylang and patchouli to leave your hair smelling as great as it looks.