The FlexiFreeze 9 Can Cooler is a patented design with 36 re-freezable ice cubes sewn right into the sides of the cooler to surround the contents in cold. Nothing outperforms the cooling power of natural ice. FlexiFreeze use 100% pure USA water to provide long lasting cold without the soggy mess. Zippers on the top and bottom of the cooler allow it to fold flat and store conveniently right inside the freezer. With the ice already built in cooler capacity is maximized to keep more of your food and beverages cold and safe. Say good-bye to blue goo and chemical gel packs forever. Just fold flat and store the cooler in the freezer so it s ready to go whenever you are. Freeze It Zip It and GO. Product Detail FLEXIFREEZE FREEZABLE COOLER: The FlexiFreeze Freezable 9 Can Cooler is a versatile cooling solution that freezes overnight to keep your food and drinks refrigerator cold for hours on the go. FEATURES: This cooler s unique fold-flat design makes it freezer-friendly and it uses 100% pure water for ice eliminating the need for messy and leaky ice packs. The Cooler comes with an adjustable removable 48” strap for easy transport. It also has a convenient front pocket to store utensils or other small items. Features insulation to help keep your items cold longer. Holds up to nine 12 oz cans. HOW TO USE: To enjoy the cooling benefits simply place the FlexiFreeze Cooler in the freezer overnight and it s ready to keep your items cold without the hassle of traditional ice packs or blue goo. GREAT FOR: Great for outdoor activities like picnics camping and beach trips as well as an ideal companion for bringing your lunch to work or school ensuring your refreshments stay chilled for hours. DIMENSIONS: The cooler measures 2” H x 14” L x 7” W when folded and is 7” H x 6” L x 10” W when unfolded. The cooler is lightweight providing ample space for your beverages and snacks while remaining portable and easy to store.