Colgate Sensitive Whitening Toothpaste 2 Pack provides 24/7 sensitivity protection with twice-daily brushing. This sensitive teeth toothpaste contains potassium nitrate clinically proven to soothe the nerves in exposed dentin. With regular use it provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter (with regular brushing vs. non-whitening toothpaste). Plus Colgate Sensitive Whitening toothpaste helps repair weakened enamel protect teeth from cavities and provides the freshness you trust from Colgate. At Colgate we make products that promote healthy smiles. Not only because having a healthy smile is important to your overall health but because when you have a healthy smile you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a healthier planet and working every day to create healthy smiles for all. We’ve pioneered bold initiatives around the world that give people access to oral healthcare information and resources so they can put their best smiles forward.