Men s Select Hair Color contains a formula specifically designed to blend gray hair to match the rest of your hair flawlessly leaving you with a younger and healthier look in just 5 minutes. Men s Select Hair Color works with your natural tones and highlights to create your perfect shade. Achieve the look you want in the time it takes to shower or shave. Simply apply then rinse after 5 minutes. Men s Select Hair Color gives you rich long lasting fade resistant color every time.