Hyaluronic Acid in this high quality formulation Holding up to 1000 times its weight in water and drawing moisture out of the environment and onto the surface of your skin there is not a more effective moisturizing agent on the world market today. Non-comedogenic penetrates deeply and Activates collagen production. Hyaluronic Acid is the natural gel between skin cells that serves as a water reservoir for the cells. As we age skin loses hyaluronic acid and the ability to hold sufficient water in this reservoir. Feeding new hyaluronic acid to skin may help hydrate skin s intercellular reservoir. Hyaluronic Acid is one of the most exciting ingredients on the market today.