Our Flax Plus Cinnamon Flakes are crunchy, organic cereal flakes, made from whole grains and flax seed, and coated in cinnamon. We're big fans of flax seed, because of ALA Omega-3s that have been shown to support heart health. And with 10g whole grains and 4g of fiber per serving, this delicious cereal helps you start your day right. When you choose to eat organic, you're choosing health, for both you and the planet. Our unique EcoPac is a larger, recyclable bag without the box, which helps us to eliminate unnecessary waste, and allows us to pass the savings on to you, offering you the best value for money.