Educational Insights Alpha Magnets are shaped accurately with correct proportions and are made with strong magnets. Includes more of the letters you need most (extra vowels a e i o u and consonants b l m r s and t) and punctuation marks. At Educational Insights we ve been helping kids learn through play for the last 60 years. Our award-winning best-selling toys and games introduce new interests unleashing limitless possibilities and passions including Coding Critters Hot Dots Design & Drill Playfoam GeoSafari Kanoodle and Brain Bolt.