Jo Malone s Wild Bluebell introduced in 2011 is a floral green fragrance crafted by Christine Nagel. With top notes of bellflower dew drop green leaves and clove and a heart of persimmon and peach it captures the essence of a summer forest. The scent symbolizing a brand renewal features a model in its advertising campaign a departure from tradition. A tribute to the endangered English bluebell the fragrance supports environmental conservation with a donation to Woodland Trust. Available in 30 and 100 ml cologne along with body care products and a scented candle Wild Bluebell signifies a fresh chapter for Jo Malone.