Amazingly Natural Toothpaste No Glycerin No Fluoride Safe to Eat From the Earth No Artificial Coloring No Foaming Agents You may ask why the name Earthpaste It s a simple answer really. All the ingredients in Earthpaste are from the earth. Earthpaste won t be what you are used to because it is completely natural with very few ingredients. Redmond Trading Company does not add titanium dioxide to make it white nor do they add any foaming agents. Earthpaste is natural in color - its how toothpaste should be. Redmond Trading Company keeps it real. As a company Redmond Trading Company has looked for great toothpaste for us and our kids but have never found it - so they made their own. They use Real Salt and hydrated Redmond Clay and have added Xylitol and essential oils. That s it. Nothing more. They hope you enjoy Earthpaste as much as they do! Directions Earthpaste is safe to eat.