The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate lax regulations on the products we are sold (supplements fad-diets training programs gadgets and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover our critical faculties are ill-suited to a culture characterized by fake news social media misinformation and bad science. We have become walking talking prey to 21st-Century Snake Oil salesmen. In The Skeptic s Guide to Sports Science Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch the glossy magazine advert and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix the fallacious arguments that are a mainstay of product advertising and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of and evidence for the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and by the book s end they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers athletes students and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.