Desitin Maximum Strength Diaper Rash Paste works to effectively treat and help prevent infant diaper rash discomfort. Made with 40% maximum-level zinc oxide this rich thick diaper rash cream soothes and relieves baby s skin on contact by sealing out wetness and protecting chafed skin due to diaper rash. Dermatologist- and pediatrician-tested it is clinically shown to protect baby s delicate skin for up to 12 hours. The hypoallergenic formula of this diaper rash treatment is gentle enough for daily use and is free of parabens phthalates and dyes. Desitin Maximum Strength Diaper Rash Paste provides 5-in-1 action to treat heal protect soothe and prevent diaper rash for healing you can see and relief your baby can feel. Apply diaper rash paste to skin as liberally as often as necessary with each diaper change especially at bedtime or any time when exposure to a wet diaper may be prolonged.